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Here's How You
Can Sell Your House In As Little As 24hrs -- Without
Ever Putting It On The Market!
There is a principle in psychology
called scarcity -- it's the desire that's in all of
us to want something that we can't have.
There are some strategic ways that
this principle can be applied to a real estate situation.
That's right I said applied -- you
can actually control it..
Often, the illusion of scarcity can
be orchestrated and often appears in real estate situations
without people even knowing that it's there.
Have you ever heard of a situation
where a home was on the market and more than one person
was interested in it?
In most cases like this, the house
will sell for more than the owners are even asking for
the house -- and the buyers feel great about it because
they won. Someone else wanted the house, but they got
it.
Situations like this are called the
auction effect.
To create this powerful situation
requires creating an environment where as many buyers
as possible are made aware of the property at the same
time and under the right circumstances.
As you know now, most of the time
when a property is advertised in a traditional way,
it's almost impossible to create this kind of environment,
because your property is just another property on the
market.
You need to be able to reach buyers
in a way that you are presented as "New Information"...
One of the things I do to create
this situation is profiling your house in my MarketWatch
database before you even put it on the market.
As I mentioned earlier, I started
looking for the buyer for your house about 180 days
ago and I keep in touch with these buyers through an
exclusive bi-weekly report that I send them to keep
them up to date on all the new houses that come on the
market -- and new houses that will be coming on the
market soon that they would have no other way of finding
out about.
We may be able to find the buyer
for your house without ever having to put it "on
the market"!
By the way, Scarcity is just one
of the six weapons of influence that can be skillfully
applied to the marketing of your home.
I'll tell you about the others
when we get together...
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